BOOKS

Wisdom of RF

Wisdom of RF

Toru Shinoda
President Inc.
Price: 1,500yen

First Edition
Second Edition
Third Edition
Fourth Edition
Fifth Edition
Sixth Edition

September, 2004
September, 2006
January, 2007
June, 2007
April, 2008
November, 2008

”Jerks.” Thought the young Maruyama. He was still a third grader when he'd lost his mother. Three doctors were offering each other the honor of examination while his sick mother was dying aside. This frustrating event left strong feeling in his heart. He still remembers how utterly wronged he felt that day.
Maruyama's childhood and life story. From founding RF with his wife in 1993 to successfully developing battery-free capsule endoscope. A story of a company. Though not a mare company, but a group of people gathered to share the same spirit under the name, RF SYSTEM lab.

  • Prologue: Amazement
  • Chapter 1: Challenge : The Best Intraoral Camera in the World
  • Chapter 2: Technique : The “NORIKA” Capsule Endoscope!
  • Chapter 3: Aspiration : The Source of the Engineer's Spirit
  • Chapter 4: Confidence : How You Gain an 85% Share
  • Chapter 5: Anger : You're not Going to Bully Us
  • Chapter 6: Courage : The Business Philosophy of a Small Global Company
  • Chapter 7: Dreams : The Maruyama/Edison Graduate School

Project NORIKA

プロジェクト・ノリカ

Jiro Maruyama
Tokuma Shoten Publishing Co., Ltd.
Price: 1,500yen

First Edition  March 31st, 2003

Small venture company in Nagano challenges the world with unique idea and passion!
Miniature, lightweight, high-performance... to bring a science fiction movie in reality.

  • Chapter 1: Project NORIKA Now and Then
  • Chapter 2: How I Grew Up
  • Chapter 3: Starting Up My Own Business
  • Chapter 4: Trial and Error in Management
  • Chapter 5: Testimony from Staffs
  • Chapter 6: Future and Possibility of NORIKA